IT STARTED WITH MY GIRLS.

Before MoonstoneSeven, I was teaching curly hair care on Instagram through @naturallycurlykids. My girls were little influencers before we ever had a product to sell.

The goal was simple: help one little girl walk into school feeling more confident in her God-given beauty... especially, her curls.

I knew how to care for my daughters' biracial curls, and I wanted them to feel empowered by their hair — never embarrassed by it or wishing it looked like someone else's.

So we shared what we were learning. The routines, the techniques, the products and all the trial and error. And other moms and little girls started learning with us.

But there was one thing I hadn't dealt with yet:

My own hair.

I was teaching my daughters to embrace their natural texture while I was still straightening mine.

Then one day, my daughter asked if she could straighten her hair.

That question made me look in the mirror — figuratively and literally. My girls were going to learn far more from what I did than what I told them.

So I stopped straightening my hair and started learning how to care for the texture I'd spent most of my life trying to change.

And that's when my own hair journey began. (8/9/2019)

THEN CAME THE T-SHIRT.

Once I stopped straightening my hair, I had to learn how to actually care for it.

I tried the routines. Bought the products. Watched the tutorials. And like so many people with wavy and curly hair, eventually I learned about plopping.

There I was in my bathroom, trying to lower my long, wet hair onto an old T-shirt, gather all that fabric around my head and somehow tie it into something that would stay put.

And I remember thinking:

Why are we still doing it like this?

The technique made sense. The tool didn't.

The more I plopped, the more I wondered why there wasn't something actually made for this — something that made it easier to stack my curls, secure them without disturbing them, and get on with my wash day.

Eventually, that frustration turned into an idea. And that idea turned into prototypes.

What began as me trying to solve one annoying part of my own routine eventually became The Hair Plop® — and the first MoonstoneSeven product.

ONE PRODUCT BECAME SOMETHING MUCH BIGGER.

In 2021, we launched MoonstoneSeven with one product: The Hair Plop®.

I had spent years as a Creative Director in the beauty industry, so when my sister — a seamstress — helped me create that first Hair Plop, I couldn't help but wonder: if this solved a problem for me, maybe it could solve it for someone else, too.

We already had a community through @naturallycurlykids that trusted us because we had always shared what genuinely worked for our hair. So we made 300 Hair Plops and decided to see what happened.

But the name MoonstoneSeven had been born from something much deeper.

Moonstone represents rebirth, new beginnings and inner growth. For me, it represented learning to embrace the hair I had spent years straightening — and, in the process, learning to embrace more of myself.

Seven represents completeness and fullness in God's design. Together, MoonstoneSeven became a reminder that there was never something about my natural self that needed to be corrected in the first place.

I thought maybe we'd sell six Hair Plops a day. Six a day was the number in my head that could eventually allow me to leave my corporate career.

Then the videos started going viral. The Hair Plop® started selling. Every dollar went right back into the business.

And before I knew it, the little solution we'd created had become something much bigger.

Today, that same idea guides everything we create: simplify textured hair care so you can spend less time fighting your hair and more time embracing it.

SIX A DAY. THAT WAS THE GOAL.

When I launched MoonstoneSeven in 2021, I was five months pregnant with our third daughter, raising two other girls, and still working full-time as a Creative Director.

And somewhere in the middle of all of that, my husband and I were building a business.

I remember doing the math over and over in my head.

Six Hair Plops a day.

If we could sell six a day, keep putting every dollar back into the business and continue growing, I thought maybe I could leave my corporate career in about a year.

So we worked toward six.

Then our third daughter was born — and MoonstoneSeven kept growing right alongside our family.

There were orders to pack, inventory to figure out, content to create, customers to take care of, two older girls who still needed us, a newborn who definitely didn't care that we had started a company, and a full-time career I hadn't left yet.

I may have had the idea, but I never built MoonstoneSeven alone.

My husband has been beside me through every version of this business — supporting the vision, doing whatever needed to be done and believing in what we were building even when we were figuring it out as we went.

The videos kept you OK going viral. Orders started coming faster. We kept putting everything we could back into the business.

And eventually, six a day wasn't the goal anymore.

MoonstoneSeven had become a real family business — one that was helping thousands of people understand, care for and feel more confident in their natural texture.

In 2022, I left the career I'd spent years building and went all in.

Not because building MoonstoneSeven had suddenly become easy.

Because it had become worth betting on.

WHAT STARTED WITH OUR HAIR IS NOW HERE FOR YOURS.

MoonstoneSeven has grown a lot since those first Hair Plops, but the reason we create hasn't changed.

We believe caring for wavy and curly hair should feel empowering — not overwhelming.

You don't need to follow every trend, buy every product or turn wash day into a science experiment. You need to understand your hair, give it what it needs and have products and tools that make the process easier.

That's what we're here to create.

Thoughtfully designed products. Real education. And simpler routines that help you work with your natural texture instead of fighting against it.

Because this started with wanting our girls to know there was nothing about their natural hair they needed to change.

And after all these years, that's still what we hope you feel here, too.

Your hair isn't a problem to solve. It's yours to understand, care for and embrace.

SHOP MOONSTONESEVEN