About Us

Hi, I'm Sarah Hill, founder of MoonstoneSeven, mom of three girls, and a woman who spent most of her life believing that straight hair was “better.” Like a lot of us, I was taught early on that polished meant pressed, and pretty meant flat-ironed. For years, I straightened my hair, yes, even with a clothing iron, and bought into the belief that my natural texture needed to be fixed. My hair was always the “before” photo, the one people looked at as something to change.

When I became a mom to biracial daughters, everything shifted. I was determined that their hair would never be seen as “crazy.” I wanted them to feel proud of their curls, so I learned how to care for their texture with intention. I became the go-to for other moms asking how to style and protect their kids’ curls. But while I was pouring so much care into their hair, and into helping others, I was still neglecting my own. Until one day in 2019, I decided, on a whim, honestly—to stop straightening mine.

It was scary. I didn’t even know what my real hair looked like anymore. But as I started learning to care for it, I found myself letting go of years of shame and insecurity. I wasn’t just figuring out my hair, I was reclaiming a piece of myself I didn’t know I’d lost. And I was modeling something more honest and empowering for my daughters in the process.

In 2022, I left my career as a Creative Director to go all in on MoonstoneSeven. Not because I had it all figured out, but because I knew the journey mattered. I wanted to build something that made the curly hair experience easier, more comfortable, and more empowering, for all of us.

MoonstoneSeven is for the women who are just starting to embrace their texture. For the ones already deep in their curl journey. For the moms figuring it out as they go. For the ones who’ve felt overlooked by the beauty industry. It’s for anyone who's ever stood in front of a mirror and wondered if their natural hair was “enough.”

Our products are made to support your journey, not change who you are. From our Hair Plop wrap to our Hydra Hold Gel, everything we create is designed with intention, rooted in clean ingredients, and made to celebrate the hair you were born with.

This brand was born in my bathroom, with a tee-shirt wrapped around my head, searching for answers I couldn’t find on a shelf. And it’s grown into something much bigger than I ever imagined. A brand built on care, clarity, and self-acceptance.

Thanks for being here. Thanks for being part of this story.

Sarah

To hear our full story visit here. 

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